Mikhail Panov

Digital Marketing Manager @Wise Bread

Wise Bread is the largest independent personal finance blog with over 2.25 million pageviews a month. Its content is syndicated worldwide through partners like Reader\'s Digest, MSN, Yahoo, US News & World Report, Entrepreneur Media, and Huffington Post. Wise Bread operates the industry-leading Chart, which ranks, tracks, and analyzes the top personal finance blogs in the world. My role consists of- Conducting PPC channel optimization on platforms like Taboola, LiveIntent, Outbrain, Quora, and more, with a focus on ROI - Managing media vendor relationships with monthly media budgets in excess of - Generating ad hoc data analysis and strategic media plans to support key decision-making in meeting and exceeding moving CPA targets - Coordinating creative performance meetings to foster team discussion/cooperation for ongoing A/B testing - Providing landing page feedback based on years of copy-writing and conversion rate optimization (CRO) experience, as well as consumer insights - Communicating with multiple stakeholders to find common ground between business and technical requirements - Identifying new opportunities for business development and improvement of internal processes