Mike Palmes
Senior Brand Manager @Freeletics
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WORK HISTORY
Senior Brand Manager @Freeletics
Munich, DE
EDUCATION
Hochschule Mainz - University of Applied Sciences
Bachelor of Arts - BA, Business Administration
Hochschule für angewandtes Management
Master of Arts - MA, Sports Management: Focus "Digitalization in Sports"
Hochschule für angewandtes Management
Business Administration: Focus "Media and Onlinemarketing"
Estonian Business School
Business Administration - Semester Abroad
ABOUT MIKE PALMES
I’m a Senior Brand Manager at Freeletics, turning emerging-tech insight and cultural trends into momentum for fitness products. My focus: culture-led brand strategy that converts curiosity into lasting product adoption across digital health, AI & Web3. Day-to-day, I also embrace AI as a research and insight partner freeing up time to focus on high-impact partnerships and market growth.Over the past six years I’ve co-led campaigns that brought 60 k athletes into a single in-app challenge, scaled an 80-country ambassador network, and opened a new affiliate revenue stream. Beyond Freeletics, I shaped GTM decks that positioned bowline.app for the Web3/AI market, and drove a side-project launch from 0 to 180 k organic impressions within five days.Outside the office I lecture students on how e-sports breakthroughs (real-time stats, interactive streams, token-based fan rewards) are filtering into mainstream sports. I push my limits in ultra-distance relay runs across the desert, build blockchain side projects for fun, and deliver conference keynotes on tech and culture.Coffee or call - your choice. Ping me to talk brand, tech or sport.
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