Mike Overthrow
Founder @Thereverseengineers.Co.Uk Marketing
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WORK HISTORY
Founder @Thereverseengineers.Co.Uk Marketing
Gloucester, GB
The Reverse Engineers provide comprehensive competitor digital marketing audits packed with insight to help you develop a better informed digital strategy. Our bespoke competitor audit reports are packed with actionable information - from what keywords they are ranking for in search engines and what ads they\'re running where through to what types of post are performing best for them on each social media channel. Packages start at just £799 per competitor. Visit for more information.
EDUCATION
The Institute of Direct and Digital Marketing
Dip DigM
University of Gloucestershire
BA (Hons) 2.1
Cardiff University / Prifysgol Caerdydd
English Literature & History
ABOUT MIKE OVERTHROW
An award-winning, experienced, qualified & strategic thinking digital marketer with experience in the financial services, technology, engineering, education, recruitment, retail and hospitality sectors. I focus on achieving business objectives cost-effectively by using a range of digital tools and tactics creatively. In recent years I’ve increasingly specialised in search engine marketing (natural & paid search), paid social media campaigns and content marketing. I provide digital strategy and planning support to a number of leading marketing agencies and direct clients in Gloucestershire, Bristol and further afield. Recent work ranges from planning and managing highly successful webinar programs through to paid social media ad campaigns and £20k+ per month Google Adwords campaigns. I\'ve carried out SEO audits and action plans for well-established international brands; managed several complex new website projects; and providing consultancy support to senior leadership teams on digital best practice and benchmarking. As a speaker on digital marketing and content strategy, I presented at Marketing magazine’s Social Media in Financial Services Conference alongside Confused.com and American Express. I also presented on integrated marketing and content strategy at the Financial Services Forum on Marketing Excellence. I’m a trained journalist with strong online copywriting skills - a skill that\'s getting more use in recent years as search engine marketing and social media marketing continue to grow closer and content marketing continues to grow in importance. In my spare time I run several affiliate websites which I use as a digital testing ground.
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