Mike Neth
Senior Vice President, Product Marketing @SPINS
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WORK HISTORY
Senior Vice President, Product Marketing @SPINS
Los Angeles, CA, US
Lead product, growth, and brand marketing for SPINS’ full portfolio, including data, insights, and marketing platforms; accountable for GTM, narrative, and pipeline - Build and lead high-performing teams across product marketing, growth, and brand; hire, mentor, set and foster a test-and-learn culture - Deploy product marketing programs that clarify path to value across applications and BI tools; map use cases to outcomes and ROI; enable Sales with messaging, demos, and proof - Translate market signals into roadmap, pricing, packaging, and commercialization in partnership with Product, Sales, and Customer Success - Position SPINS as the CPG growth engine; sharpen category narrative, elevate brand, and activate demand with CPG brands, retailers, and ecosystem partners
EDUCATION
Emerson College
MA, Global Marketing Communication & Advertising
University of Maryland Global Campus
BA, International Business Management
SKILLS
ABOUT MIKE NETH
Entrepreneurial, results-oriented and creative senior leader with over 20 years experience in marketing and brand management. Proven ability to manage and motivate global, multidisciplinary project teams across planning, media, creative, and technology. Experienced in a diverse set of verticals including consumer packaged goods, retail, telecommunications, information technology, automotive, financial services, B2B and B2C International mindset and passion for consulting brands with a strong vision, entrepreneurial spirit, and willingness to reinvent the category they operate in.
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