Mike Morello

About Mike Morello

Throughout my career, I\'ve been driven by a singular purpose: to ignite sweeping digital transformation and sculpt innovative experiences that not only elevate market standing but also accelerate revenue growth. It\'s been a journey of consistent reinvention, where I\'ve redefined digital businesses for world-class organizations across diverse sectors like media, publishing, finance, and healthcare. My approach is rooted in cultivating high-performing teams, enabling bold digital expansion, robust user engagement, and enduring monetization. My expertise merges digital strategy with an extensive industry network to seize pivotal business goals and turn vision into tangible results.My time as Chief Digital Officer for the US Chamber of Commerce has been a defining chapter of my career. Here, I’ve had the incredible opportunity to build a world-class digital operation from the ground up and spearhead a truly transformational digital presence. This isn\'t just about overseeing a vast digital portfolio, including a flagship website and numerous sub-brands, but also about taking full P&L accountability, managing dynamic technical teams, and empowering stakeholders across every digital function. It continues to be a period of intense innovation, where every decision is aimed at maximizing impact.As Chief Product Officer, I embarked on a mission to build and launch CO, a highly successful public-facing digital platform. This project was a true testament to cross-functional collaboration, as I oversaw its full P&L and guided diverse teams from conception to launch. CO— quickly captivated millions of businesses organically, evolving into a thriving and profitable event hub. It was exhilarating to witness its audience grow from inception to millions of unique visitors within just a few years. My team and I continue to work to propel member acquisition and recurring monetization, consistently unleashing a high volume of valuable content and securing sponsorships with top companies across the US.My earlier experiences laid the groundwork for these achievements. As COO at Inc, I helmed digital business strategy, product vision, and operations, achieving sweeping digital site traffic and revenue surge. Before that, as a senior leader at WebMD, I guided the strategy and development of their digital product portfolio, shaping how millions accessed vital health information. My journey into media began with CBS Interactive / Paramount Global, where I led product management for iconic sites like CBSNews.com, Moneywatch.com, and TV sites such as 60 Minutes and 48 Hours.

Experience

1. Chief Digital Officer

   U.S. Chamber of Commerce

   Jan 2020 — Present · New York, NY, US

   As the first Chief Digital Officer in the organization’s history, I built a world-class digital operation from the ground up and lead large-scale digital transformation through strategic deployment of AI-powered technology solutions. Accountable for P&L management and operational excellence across an expansive digital portfolio, including the flagship website and sub-brands. Manage teams in product management, editorial, UX/design, web engineering, audience growth, sales, and marketing.Also serve as Chief Product Officer, conceiving and launching CO, a digital media platform focused on business startup & growth, with full P&L and media team operational oversight. & Built CO— from inception, creating the web platform and CMS, and leading the audience acquisition, marketing, and revenue strategy.• Grew audience to 6.2M unique visitors by leveraging world-class SEO and GEO strategies. • Built a unique content creation engine with 80 new pieces of high-value content monthly.• Conceived / launched the CO—100 small business award program, attracting 12K applicants in 2025. & Spearheaded the complete remake of the Chamber brand, flagship website, and roll-up of 150+ sub-brands into a centralized digital platform.• Skyrocketed traffic growth to 20M visitors in 2024.• Architected a digital email marketing ecosystem, creating unified brand experiences through UX optimization and omnichannel marketing automation.• Drive adoption of generative AI, workflow automation, and vibe coding for editorial, engineering, and product teams.Develop digital monetization strategies, driving recurring revenue growth and creating new scalable business models.• The CO— platform has conducted campaigns for 60+ Fortune 500 brands including Salesforce, Walmart, and Amazon through strategic content, events, and program sponsorships.

Education

• George Mason University

  Economics

Skills

• Product Management
• Entrepreneurship
• Mobile Applications
• Web Analytics
• New Media
• Start-Ups
• Integration
• Leadership
• Social Media Marketing
• Strategic Partnerships
• Online Advertising
• Software Development
• Team Leadership
• Financial Services
• Online Marketing
• Mobile Devices
• Digital Media
• Social Media
• Program Management
• Strategic Planning
• Agile Methodologies
• Management
• Team Building
• Project Management
• New Business Development
• Process Improvement
• Product Development
• Business Development
• Digital Marketing
• Cross-Functional Team Leadership
• User Experience
• Content Strategy
• User Interface Design
• Analytics
• Business Strategy
• Web Development
• SEO
• Strategy
• E-Commerce
• Digital Strategy