Mike Medina
Global Category Marketing Director at ADM
- Role
- Global Category Marketing Director at ADM
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Mike Medina
Marketing is my passion. I love uncovering strategic opportunities, developing creative solutions and launching integrated efforts that deliver results. Sure, it can be tough work but I wouldn’t choose to do anything else for a living. I’ve marketed products and services in both B2B and B2C — from graphic services and medical devices to cheeseburgers and bananas. I\'ve learned that, as long as you apply the basic principles of marketing, you can successfully promote and sell just about anything. Along the way, I’ve taken on a wide range of challenging assignments in brand management, marketing strategy, sales, new business development, advertising and innovation — honing a range of skills and gaining valuable perspectives.Specialties:Marketing Strategy, Integrated Marketing, Brand Management, Brand Architecture, New Business Development, Digital Marketing, Content Marketing, Trade Marketing, Public Relations, Team LeadershipCertifications:Lean Six Sigma Black Belt, Google Analytics (GAIQ), Google Ads Mobile, HubSpot Inbound Marketing, HubSpot Content Marketing, HubSpot Email Marketing, Hootsuite Social Marketing
Experience
Global Category Marketing Director
Apr 2024 — Present · Cincinnati, OH, US
Lead a Global Marketing Team focused on developing and executing marketing strategies to fuel ADM\'s growth within the fast-paced Savory category.
Education
Rutgers University–New Brunswick
Bachelor of Science - BS, Marketing
Rutgers Business School
Master of Business Administration - MBA, Marketing
Skills
- Business Development
- Leadership
- Direct Marketing
- Integrated Marketing
- Strategy
- Marketing
- Marketing Research
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Market Research
- Customer Insight
- Advertising
- Market Planning
- Product Development
- Marketing Communications
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