Mike McKay

About Mike McKay

After two decades leading creative and marketing organizations at top global agencies and exiting as Chief Creative Officer, I now operate inside enterprise companies, reporting directly to CEOs and leading brand strategy, corporate storytelling, product marketing, demand generation, and go-to-market execution.I focus on revenue-driven brand and narrative strategy, aligning product marketing, demand generation, and sales to drive measurable enterprise revenue and pipeline growth.Today, as Head of Marketing, Brand & GTM (Global Demand) at Axiom, I lead full-funnel marketing across:• Corporate storytelling and brand narrative strategy• Customer storytelling and case study development• Executive messaging and positioning• Demand generation and inbound pipeline development• Go-to-market strategy and messaging systems• Marketing operations and scalable growth infrastructureI develop narrative frameworks that connect brand, product, and customer stories into cohesive go-to-market execution, driving organic growth, high-intent inbound demand, and measurable enterprise pipeline without reliance on paid media.My background spans global B2C and enterprise B2B brands including Google Cloud, Apple, Cisco, Samsung, Visa, Lyft, and adidas, building storytelling platforms that scale across campaigns, product launches, and executive communications.I bridge creative leadership with operator-level accountability, connecting storytelling, systems, and execution to measurable business outcomes.

Experience

1. Head of Marketing, Brand & Gtm (Global Demand)

   Axiom

   Mar 2025 — Present · Irvine, CA, US

   Lead full-funnel marketing, reporting directly to the CEO, spanning brand strategy, demand generation, content, and digital performance for a centralized global demand engine.Repositioned the company with a new strategic narrative and differentiated value proposition within a crowded OEM and third-party IT hardware market.Increased organic traffic → visitors/day), generating 30–60 high-intent inbound quote requests per month through AI-optimized SEO and content systems.Built scalable marketing infrastructure (HubSpot Marketing Pro, Lead Forensics, UTM attribution, lifecycle segmentation) to capture, qualify, and convert enterprise demand.Launched an integrated content and campaign engine aligned to the full buyer journey improving MQL quality, pipeline visibility, and downstream conversion.Partner closely with sales, product, and operations leadership to align inbound and outbound growth efforts, strengthen positioning, and drive measurable ROI.

Education

• California State University, Long Beach

  Bachelor's degree, Communications/Journalism

Skills

• Interactive Advertising
• Outdoor Advertising
• Social Media Marketing
• Digital Media
• Art Direction
• Brand Architecture
• Interactive Marketing
• Graphic Design
• Creative Strategy
• Advertising
• Creative Direction
• Typography
• Integrated Marketing
• New Media
• Online Advertising
• Digital Marketing
• Digital Strategy
• Concept Development
• Adobe Creative Suite
• Mobile Marketing
• Brand Development