Mike McGuffey
Marketing Manager, Baker, Human
- Role
- Product Marketing and Brand Manager at Moda Health
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Mike McGuffey
I create positive, lasting benefit for people and community- I help smart, good, talented people feel empowered and thrive- I contribute to a purpose-driven culture that appreciates retention- I focus on seeking the right tool for the right outcome
Experience
Product Marketing and Brand Manager
Apr 2025 — Present · Portland, OR, US
Collaborate with Marketing and Sales leadership and team members to develop annual strategic marketing plans and objectives to support client retention and growth- Partner with Brand leadership to identify, plan, and execute effective brand activations to enhance brand reputation and growth- Support research and analyze target markets, including customers, members and competitors, to inform marketing strategy and campaign development- Develop effective marketing and communication plans and campaigns that drive demand for products and services, brand preference and customer loyalty while ensuring ROI.
Education
University of Oregon
Bachelor of Science - BS, Religion and Philosophy
2004 — 2008
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