Mike MacFarlane
Fractional Revops & Marketing Ops Lead @3mg.Ca
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WORK HISTORY
Fractional Revops & Marketing Ops Lead @3mg.Ca
Kawartha Lakes, ON, CA
Own the design, operation, and ongoing reliability of CRM, marketing automation, lead lifecycle, attribution, and reporting - either as the primary RevOps owner or in close partnership with internal teams.
EDUCATION
Humber College
Business Administration Diploma, Marketing, Business Administration (Major - Marketing Management)
SKILLS
ABOUT MIKE MACFARLANE
I work as a fractional RevOps and Marketing Ops lead for B2B teams, with nearly two decades of experience operating inside revenue systems.I’ve seen most variations of CRM and marketing automation setups - from early-stage builds to mature, over-engineered stacks - and I’m usually brought in when teams want someone who can make sense of the complexity and take responsibility for it over time.I care about how systems and data actually function day to day: how leads move, how lifecycle logic holds up, how attribution is interpreted, and whether reporting supports real decisions. My focus is durability, clarity, and reducing operational drag as teams grow - not adding more tools or process for the sake of it.
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