Michael Lum

Director Long Form Ad Sales - Cornerstone Media Group (New York City)

Role: Director Long Form Ad Sales - New York at Cornerstone Media Group - Minneapolis
Location: New York, NY, US
LinkedIn followers: 500 followers

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About Michael Lum

I am a sales manager with 20+ years experience in media sales. Specializing in…

Experience

Director Long Form Ad Sales - New York
Cornerstone Media Group - Minneapolis
Jan 2016 — Present · New York, NY, US
Building out and modeling SOP\'s towards developing an effective, efficient long form advertising sales unit- Integrating traditional sales and performance media with the use of ad server technology to maximize net sales revenue for media clients- Prospecting new business relationships seeking greater efficiency and profitability by reducing their cost of sales.

Education

Queens College City University of New York
Communications and Political Science
1990 — 1993

Skills

Sales
Digital Media
Media Strategy
Direct Marketing
Marketing Communications
Television
Advertising
Broadcasting
Web Tv
Marketing
Marketing Research
Media Buying
Lead Generation
Direct Response
Advertising Sales
Strategic Partnerships
Broadcast
New Business Development
Account Management
Content Management
Customer Service
Media Planning
Sales Management
Marketing Strategy
Direct Response Marketing
Broadcast Television
Integrated Marketing
New Media

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