Mike Lough
Senior Director, Global Marketing at IQVIA
- Role
- Global Marketing Director at IQVIA
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Mike Lough
Senior marketing leader with proven experience in creating and building effective marketing and communications strategies, building teams, cultivating business relationships, motivating and managing staff and delivering measurable, business-building results from integrated marketing programs. Specific expertise in developing go-to-market strategies with a focus on driving business value in B2B environments with an integrated product marketing, advertising, guerrilla marketing, media relations, and social media approach. Summary of Accomplishments • Developed global integrated marketing, sales and business development teams. • As marketing leader, drove two successful IPOs; grew four companies to strong acquisitions. • Built and executed successful business plans as Business & Marketing Consultant • Performed CEO role and led turnaround of software start-up Specialties: Marketing management, global marketing management, marketing strategies, go-to-market strategies, messaging and positioning, integrated marketing and sales programs, business development, media and analyst relations, product marketing, communications, corporate communications, speaking, leadership and management qualities, building positive teams, clinical development, risk-based monitoring (RBM)
Experience
Global Marketing Director
Apr 2012 — Present · RTP - Raleigh, NC
Responsible for driving go-to-market strategies for IQVIA\'s core clinical business, including use of AI/ML in clinical development, risk-based monitoring (RBM), centralized monitoring, biostatistics, data management, virtual trials, safety,regulatory, medical writing, early clinical development, functional service provider (FSP) to establish a leadership position and drive strong sales opportunities. Built marketing strategy for industry-leading clinical trial technology platform that integrates data, systems, processes and clinical trial expertise to enable faster, more informed decisions, transforming clinical development.
Education
San Diego State University
Bus Admi Mktg, Marketing
1980 — 1985
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