Mike L.

Dynamic Leader in Marketing, UX, Product, and Research | Culture Carrier

Role: VP, Director, Brand and Marketing Shared Services at First Merchants Corporation
Location: Columbus, OH, US
LinkedIn followers: 500 followers

About Mike L.

Award-winning 15+ year career serving as a UX strategist, research facilitator, digital marketer, leader, and creative strategist within Fortune 100 companies, agencies, and startups. With experience in user experience strategy, design sprint facilitation, design thinking methodologies, agile workflows, research facilitation, and digital marketing strategies across mobile apps, new products, voice, and websites for huge brands. Passionate about creating authentic connections between people and brands. Avid supporter of the Columbus community and non-profits through serving on marketing committees and volunteerism. Experienced speaker delivering presentations on marketing strategy, marketing automation, email program development, and more. Certifications in UX, Scrum, ADA, Six Sigma, paid search, web analytics, and social media marketing.Skills include: Digital marketing strategy, User experience strategy, Team leadership, Marketing research, Customer journey mapping, Design thinking, Agile workflows (Kanban and Scrum), Voice strategy, User research, User testing, Usability testing, Innovative communication planning, Personas / segmentation, Copywriting, SEO, Research and development (R&D), Content marketing, Campaigns, Idea innovation, Creative direction, Mobile apps, Websites, Voice UX, Product development, Jobs To Be Done framework, Branding, Operations, Data + web analytics, Email marketing, Marketing automation, P&L management, Account / project management, New business dev

Experience

VP, Director, Brand and Marketing Shared Services
First Merchants Corporation
Sep 2025 — Present

Education

The Ohio State University
Bachelor of English / Corporate Communications, Minor: Business
2003 — 2007

Skills

Analytics
Internal Communications
Business Strategy
Interactive Marketing
Account Management
Email Strategy
Online Advertising
B2b Marketing
Usability Testing
Utility Industry
Strategic Partnerships
Mobile Marketing
Lead Generation
Strategic Account Development
Usability
New Business Development
Brand Management
User Experience
Content Strategy
Advertising
Marketing Strategy
Consumer Goods Marketing
Usability Labs
Project Planning
Sales
Digital Marketing
Web Analytics
Integrated Marketing
SEO
Marketing Research
Strategic Planning
Cross Selling
Management
Project Management
Direct Mail
Marketing Management
Product Marketing
Email Marketing
Brand Awareness
Social Media Marketing

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