Michael Lauze
- Role
- Vice President Marketing at STARC Systems Inc.
- Location
- Portland, ME, US
- LinkedIn followers
- 500 followers
About Michael Lauze
Executive Marketing and Ecommerce leader in high growth mindset environments. Team…
Experience
Vice President Marketing
Jan 2020 — Present
3-4X marketing contribution to sales pipeline in consecutive years from baseline. Established business case for technology and process improvements for integrated marketing and sales initiatives. Led marketing channel expansion, team buildout and foundations for brand expansion and content strategy. Leveraged analytics to optimize marketing channel mix, and provided broader business analytics support for customer value, productivity and investment cases.
Skills
- E-Commerce
- Analytics
- Customer Acquisition
- Leadership
- Marketing
- Segmentation
- Lead Generation
- Online Advertising
- Multi-Channel Marketing
- Strategic Planning
- Direct Marketing
- Management
- Marketing Management
- Email Marketing
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