Mike Lander
Co-founder & Commercial Director @Ensoul
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WORK HISTORY
Co-founder & Commercial Director @Ensoul
London, GB
Creating luxury homes that connect with our clients. Ensoul is a full service Architectural, Interior Design and Project Management practice working with clients on whole house renovations and basement conversions for luxury properties.
EDUCATION
Cranfield School of Management
MBA, Finance and Strategy
INSEAD
Executive Corporate Finance Course
Cranfield School of Management
DipM/ACIM (Dipl in Marketing), Marketing
Institute of Directors (IoD)
Dip IoD
Sheffield Hallam University
BengHons, Electronics
Harvard Business School
Negotiation Skills Course, Negotiation Skills Course
The Lighting Industry Association (LIA)
Understanding LED lighting - short course
University of the Arts London
Lighting for Residential Interiors
IoD
Cert IoD
SKILLS
ABOUT MIKE LANDER
I help B2B firms win the right deals - and negotiate them profitably.After working with me, clients typically see:• 50%-100% improvement in qualify-out rates• 50%-100% increase in short-listing• 30-100% uplift in win rates• 20-50% growth in average order valueThis isn’t generic sales training. It’s commercial surgery.As a former Procurement Director who\'s negotiated £550m+ of deals, I see your sales strategy through the buyer’s lens - especially when procurement is involved.I work with marketing agencies, tech companies, engineering firms, and professional services firms to help them:• Stop chasing RFPs they can’t win• Write better proposals that get shortlisted• Rehearse pitches around what buyers actually score• Negotiate stronger, higher-margin contractsIf you want higher RFP conversion rates, better pricing power, and fewer value-destructive deals, then let’s talk (DM me)
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