Mike Kim

Social Media Coordinator @Nzxt, Inc

City of Industry, CA, US

Leading content strategy and creation across Facebook, Twitter, Instagram, and TikTok for NZXT’s 4.4+ million followers while maintaining a consistent brand voice across consumer and partner-facing channelsGenerating over 2.5+ billion impressions and 98+ million engagements through data-driven content, influencer activations, and real-time community engagementSpearheading NZXT’s TikTok strategy, generating 177+ million total impressions and 26+ million engagements with a 15% engagement rate, resulting in increased brand awareness among target demographicsSupporting marketing strategies for global product launches, including copywriting and social deliverables aligned with global product, creative, and B2B teamsManaging and executing B2B marketing campaigns through brand collaborations with companies like Marvel, Crunchyroll, Ubisoft, Crytek, and moreProducing and hosting a weekly livestream on Twitch, combining product updates with community engagement and brand storytellingTracking, analyzing, and reporting campaign performance data and KPIs to upper management using Sprout SocialLed branded Twitch activations that raised $15.9k+ for Pride Month 2022 through community-driven content and social promotion