Mike Kenna
Entrepreneur
- Role
- Digital Marketing Agency Manager and Founder at Firelead
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Mike Kenna
I am a highly motivated and results-driven professional with many years of experience in…
Experience
Digital Marketing Agency Manager and Founder
Feb 2007 — Present
Created Firelead.com, a performance marketing agency and CPA affiliate network with over 500+ affiliates. Grew revenue 200% in the second year, to reach consistent significant revenue numbers in following years. Developed 100% custom built affiliate network software platform and CRM with analytical reports. Signed deals with blue chips like Vonage, Match.com, Netflix and Car.com to reach over 100+ direct clients. Succeeded in influencing executive management at large organizations to attain direct business relationships. Built custom ad assets for each client to maximize return on ad spend with some reaching 300%+ ROI. Scaled 100’s of social, video, and search ad campaigns on Facebook, and Google ensuring max revenue. Implemented a custom Amazon SES email marketing strategy, saving 100X over using other email services. Optimized, split tested, and multivariate tested all client assets with an analytical focus on 10X growth. Accelerated profitability of ad campaigns by reaching key KPI’s with page optimization and A/B testing. Introduced new Google Tag Manager strategies for SEM campaign optimization and analysis. Executed of statistical analysis reports utilizing Excel to make evidence-based decisions on key data, and identified new growth opportunities by regularly analyzing Google Analytics. Orchestrated a data analysis, quantitative and analytical driven approach to all business activities. Spearheaded the growth of 100’s of internal landing pages using media buys and SEO. Operated and designed custom Wordpress sites with content marketing strategies. Administered internal AWS hosted LEMP server - frequently using SQL to query databases. Programmed most profitable landing pages with sub 1 second load times, enabling better scaling and profits. Cultivated a large distributed agile team of software developers - attained a 5-Star Upwork employer rating.
Education
University of Pittsburgh
BA, Political Science with a Concentration in Computer Science
1999 — 2003
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