Mike Ferguson

WORK HISTORY

EDUCATION

SKILLS

ABOUT MIKE FERGUSON

With 20+ years of commercial and leadership experience in the tech, travel and tourism, social media, and digital media sectors, I have a proven track record of driving revenue growth, developing strategic partnerships, and building high-performing teams. I have co-founded and directed Seasonworkers.com, a multi-award-winning niche website for seasonal work, student jobs, adventure sports, and hospitality. Most recently, I was the Director of Destinations and Brand Advertising at Skyscanner, where I built a new team to diversify the advertising revenue stream. I generated 15% incremental revenue, developed and executed the strategy, and built relationships with C-level executives and government ministers globally. I was also a company spokesperson for media and keynote conference speaker. Previously, I was the Commercial Director of Data Products, Accommodation, and Car Rental at Skyscanner, where I was responsible for £30m+ ARR across three distinct business streams. I led negotiations with strategic supply partners, maintained morale and built psychological safety during COVID, and was the commercial voice for the Accommodation and Car Rental leadership team. I am passionate about creating value for customers, partners, and stakeholders, and leveraging data and insights to drive innovation and performance. I have extensive international experience and a deep understanding of the travel and tourism industry and its challenges and opportunities. I am always eager to learn new skills, explore new markets, and collaborate with diverse and talented people.