Michael Holton
Food Marketing Specialist @Slimming World
Signup · Get unlimited contacts
WORK HISTORY
Food Marketing Specialist @Slimming World
I shape and deliver marketing strategies that bring Slimming World\'s food ranges to life - including Slimming World Kitchen, frozen meal range, Hi-fi bars, and recipe books - to inspire healthy eating and support sustainable weight loss.My role spans multi-channel campaign planning, creative asset development, and cross-functional collaboration with digital, social, PR and external partners. I design and deliver insight-driven campaigns that cut through noise, drive engagement, and convert intent into action.Key responsibilities include:Developing annual marketing plans and seasonal campaigns aligned with Slimming World\'s food vision.Leading product launches, promotional calendars, and sampling initiatives to increase acquisition and improve retention.Creating compelling content and assets for web, social, email and in-group activation.Driving performance through data-led reporting, ROI optimisation, and continuous testing.Championing innovation via consumer insights, taste panels, and product intelligence platforms.I balance engaging storytelling with performance marketing and consumer psychology - ensuring every campaign delivers clarity, confidence and measurable impact.
EDUCATION
University of Derby
BA (Hons), Marketing & Business Management
SKILLS
ABOUT MICHAEL HOLTON
Helping brands inspire healthier habits through insight-driven marketing and creative storytelling.With extensive experience as a marketing strategist, I bring together customer-centric vision and commercial acumen to craft multi-channel campaigns that build brand awareness, drive revenue, and deliver exceptional customer experiences. My career spans brand development, digital marketing, and consumer insight, with a proven track record of turning strategy into measurable impact.Currently, as Food Marketing Specialist at Slimming World, I shape the marketing strategy for our food ranges, and design and implement campaigns for our food ranges — including Slimming World Kitchen, frozen meal range, Hi-fi bars, and recipe books — making healthy eating simple, satisfying, and sustainable. I lead initiatives from concept to execution, including product launches, packaging design, and retailer sell-ins, while leveraging data and consumer research to inform every decision.Highlights include:Leading the marketing strategy and implementation for a new home delivery recipe kit service - Slimming World Kitchen.Developing and delivering marketing plans supporting the UKs largest frozen meal brand (+£60m) to 11% growth over the last 2 years. Delivering YoY sales growth through integrated campaigns and agency consolidation.Leading CSR initiatives, including a partnership with SportsAid, activating across staff.I believe marketing should inspire and support change whilst creating value, not just sell products. Let’s connect if you want to talk about brand strategy, food marketing innovation, or campaigns that make an impact.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.