Michael Hoffman

About Michael Hoffman

As the Director of Global Digital Marketing at Highspring, formerly Vaco Holdings, I lead the strategy and execution of digital marketing campaigns for a $1B+ global professional services organization. I have 13+ years of experience in digital marketing, brand development, copywriting, and content strategy, with a proven track record of driving revenue growth, customer acquisition, and retention for B2B, B2C, SaaS, and regulated industries.I am passionate about creating engaging digital experiences that connect with target audiences and deliver on business objectives across Vaco\'s global network of locations and brands. My goal is to elevate Vaco\'s digital presence and reputation as a leading talent solutions partner for both clients and candidates.

Experience

1. Director, Digital Marketing

   Highspring

   Mar 2025 — Present · Brentwood, TN, US

   Vaco Holdings rebranded to Highspring in March 2025. In addition to navigating our consulting, managed services, and talent solutions brands through this transformation, I also:Lead a team responsible for day-to-day digital marketing success, including organic search, paid media, and sales lead qualification and reporting.Maximize millions of dollars in sales qualified lead generation via organic search, paid advertising, and other campaigns.Track relationships created by marketing to model digital marketing impact on the business, including reporting that tracks accurate ROI and ROAS figures and business trends.Serve as global marketing point of contact for Information Security compliance effortsLead HubSpot administration, governance, and deployment across our global, multi-brand organization with hundreds of users.Optimize value of marketing tech (MarTech) stack across Vaco and its family of brands.Draft and execute global change communication plans as related to digital marketing.Communicate digital marketing investment opportunities and wins to CMO, executives, and various org. leadership teams.Direct vendor relationships related to global digital marketing functions, including managing vendor execution of web development projects, paid media campaigns, and creation/improvement of multi-platform software integrations.

Education

• Drew University

  Bachelor’s Degree, Political Science

Skills

• Advertising
• SEO Copywriting
• Microsoft Office
• Online Marketing
• Content Development
• Web Content
• Html
• SEO
• Web Content Writing
• Social Media Marketing
• Proofreading
• Social Media
• Wordpress
• Unbounce
• Web Project Management
• Leadership
• Twitter
• Editing
• Digital Copywriting
• Copywriting
• Digital Marketing
• Scriptwriting
• Sem
• Content Marketing
• Copy Editing
• Marketing
• Database Marketing
• Content Strategy
• Web Content Management
• Email Marketing
• Digital Media
• Writing
• Integrated Marketing
• Content Management Systems (Cms)
• Interactive Advertising
• Facebook