Mike Hitmar
Global Head of Product Marketing at e2open
- Role
- Global Head of Product Marketing at E2open
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Mike Hitmar
I’m a strategic product marketing executive with 10+ years of experience building narratives and go-to-market strategies that connect technology to real-world impact. My sweet spot? Bridging business and technical teams to position AI-powered SaaS and enterprise platforms in a way that’s clear, compelling, and customer-first.Whether shaping analyst-facing messaging, driving multimillion-dollar pipeline growth, or crafting value propositions that land with sales teams and buyers alike—I lead with empathy, data, and sharp storytelling. From e2open to IBM and early-stage startups, I’ve delivered differentiated strategies that elevate brand perception, fuel demand, and win market recognition.I believe in technology for good, insights over instincts, and the power of listening deeply to customers.
Experience
Global Head of Product Marketing
Jun 2024 — Present · Raleigh, NC, US
Education
University of Michigan - Stephen M. Ross School of Business
Master of Business Administration - MBA, Corporate Strategy and Operations Management
Ohio University
Bachelor of Science - BS, Industrial & Systems Engineering
Skills
- Strategic Planning
- Business Requirements
- Product Road Mapping
- Market Research
- Business Process
- Cloud Computing
- Process Improvement
- Customer Relationship Management (Crm)
- Crm
- Product Marketing
- Sales Presentations
- Sales Enablement
- Analytics
- Strategy Development
- Strategy
- E-Commerce
- B2b
- Market Requirements
- Consulting
- Marketing
- Leadership
- Business Intelligence
- Business Planning
- Business Development
- Software as a Service (Saas)
- Business Process Improvement
- Go-to-Market Strategy
- Competitive Analysis
- Saas
- Product Strategy
- Market Analysis
- Marketing Strategy
- Product Management
- Product Development
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