Mike Guida
Senior Government Field Marketing Manager Uk & i @Motorola Solutions
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WORK HISTORY
Senior Government Field Marketing Manager Uk & i @Motorola Solutions
London, GB
On the street and serving the community, police, fire, and paramedics, should be focused on the task at hand and not on their technology. The Connected Officer is safer and works smarter and more efficiently thanks to an integration between body cameras, vehicles, radios, CCTV, and AI-powered mobility applications. The automatic reflex of pressing that emergency button on your radio now does so much more - with one press, officers can call for assistance and stream live footage from their body cameras, and their fellow officers’ body cameras, providing situational awareness to those in the control room. Control Room Solutions Radios Body Worn Video In-car cameras Facial Recognition Pronto Mobile Policing CCTV Scanning & Video AnalyticsSolving for safer: We build and connect technologies to help protect people, property and places. Our solutions enable the collaboration between public safety agencies and businesses that’s critical for a proactive approach to safety and security. Learn more about how we’re solving for safer communities, safer schools, safer hospitals, safer businesses – safer everywhere – at
EDUCATION
Oxford Brookes University
Bachelor of Arts (B.A.), Business Studies
CIM | The Chartered Institute of Marketing
Postgraduate Diploma, Marketing
Caldicott School
Common Entrance
SKILLS
ABOUT MIKE GUIDA
I am a senior award-winning field and partnerships marketer at Motorola Solutions, which builds and connects technologies to help protect people, property and places. Our solutions support public safety agencies and businesses alike, enabling the collaboration that’s critical for safer communities, safer schools, safer hospitals and safer businesses.Equipped with a CIM Diploma in Marketing and over 30 years’ strategic and tactical cross-industry experience in Government, the public sector, cloud computing, emergency services, health science, the law, commercial property, hospitality, catering, shipping, and aerospace, I am able to direct, advise on, develop, and implement:• B2B & B2C Marketing/brand and startup strategies• Market audits/competitor analysis• Value propositions• Go-to-market plans• Thought leadership content strategies• Integrated digital/print campaigns (acquisition, retention, winback, upselling, demand generation)• Global event management• Creative concepts/storytelling• Impactful marketing collateral/materials (sales decks, presentations, webinars, articles, white papers, case studies, video scripts, websites, landing pages)• CopywritingUKSV/BPSS Security ClearedTeam Leader & Budget HolderGovernment Department ExperienceOld Harrovian (Druries, 19••••90)An adoptive father and a lifelong fitness enthusiast, I can often be found participating in endurance events or heading out for an invigorating run. I am a self-professed cat-lover (currently tending to two spoilt-rotten Bengal companions) and possess a keen sense of humour. While I always enjoy the energy of a social gathering, I am just as happy unwinding with a classic film—the spoof comedy Airplane! comes to mind as my all-time favourite.My views are my own.
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