Mike Griffin

About Mike Griffin

The Rokt network services enterprise ecommerce sites and apps via Rokt Ecommerce as well as advertisers thirsty for incremental audiences via Rokt Ads - great, hyper relevant offers for the end consumer via advanced AI, first party data and machine learning at scale. Rokt Ecommerce aka Rokt Thanks Rokt delights your customer and delivers incremental value. We deliver a best-in-class customer experience with our advanced technology, tailoring the Transaction Moment to recommend the best action based on each shopper’s likelihood to convert across more than 8B transactions annually.Rokt AdsGoogle is to search. Meta is to social. Rokt is to ecommerce. Rokt helps brands reach highly-qualified prospects via our exclusive network of retail, travel, ticketing and QSR sites and apps. A performance marketing network, we deliver relevant offers through dynamically native ads optimized by the Rokt Brain to maximize outcomes with a cost-per-click model that ensures brands only pay for performance.

Experience

1. SVP Business Development

   Rokt

   Jan 2021 — Present · New York, NY, US

   Led global team of 50+ new business, net new logo sellers and managers responsible for AI-enabled ecommerce solutions and ad sales - helping to grow the Rokt network from $100M ->$600M+. Hired and developed agency, channel and SMB focussed teams. Negotiated trading / commercial agreements and enabled integrations with a variety of Big 6 agencies, affiliates, CDPs measurement providers. Achieved against annual new business targets in excess of $100M.Revamped GTM efforts and strategy that led to new business in completely new verticals like big box retail and consignment (Macy\'s, Poshmark), entertainment (NBC-Fandango, AMC, Regal), B2B (Mercari) and QSR (Wingstop) and BNPL (Klarna). Spearheaded Rokt\'s DTC advertising efforts - signing and scaling dozens of net new advertisers in the Shopify and enterprise retail ecosystem (Nike, Adidas, True Classic, Ipsy).

Education

• USC Marshall School of Business

  MBA, Finance, Entrepreneurship

  2002 — 2004

• Georgetown University

  BS, Economics, Spanish

  1991 — 1995

Skills

• Sem
• Budgeting
• Planning
• Strategic Partnerships
• Product Marketing
• Competitive Analysis
• B2b Ecommerce
• Marketing Roi
• New Business Development
• Internationalization
• Client Retention
• Client Development
• Client Engagement
• Budgets
• Project Planning
• E-Commerce
• Internet
• Partnership Marketing
• International Marketing
• Customer Retention
• Account Management
• B2b
• Marketing
• Customer Engagement
• Romi
• Marketing Strategy
• Product Management
• Strategy
• Crm
• Sales
• Business Development
• Management
• Analytics
• Strategic Planning
• Customer Relationship Management (Crm)
• Leadership