Mike Gracia
Director @The Alternative Agency Ltd
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WORK HISTORY
Director @The Alternative Agency Ltd
Bristol, GB
I\'m the director of Thinkable (an eCommerce specialist agency).Although my historic speciality is technical SEO, as a director, I have experience in most channels and these days steer the ship, which involves oversight of all departments in the agency.I have oversight of teams in- Organic search strategy- Client strategy, with a strong focus on eCommerce- Inbound & content marketing- Hubspot strategy & use- Technical SEO audits- Social media management- Paid social media campaigns (including Facebook ads, Twitter ads, LinkedIn ads)- Sales funnel strategy- Link development (including content-based link building & outreach)- Content marketing strategy- Remarketing- AnalyticsMy main role is connecting the dots, working with each of the above to ensure a unified digital strategy that encompasses all relevant channels for Thinkable\'s eCommerce clients in such a way that each channel supports the other, rather than sitting in silos.
SKILLS
ABOUT MIKE GRACIA
I\'m the director of The Alternative Agency, overusing the growth of the agency. I\'m also available on a very limited freelance basis, mainly for projects I find of interest.My speciality is digital strategy and growth, specifically technical SEO, CRO, and marketing automation for eCom. I have advised on and been involved with campaigns for brands including: ShellPepsiCoMars M & MsDoritosNescafeand more.Over the years I have had experience in- Digital Growth Strategy- Digital PR- Marketing Automation- Technical SEO audits- Social media strategy- Paid social media campaigns- Sales funnel strategy- Backlink strategy- Content marketing strategy- Remarketing ads- Analytics
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