Mike Freedman
PPC | Paid Search | Paid Media | PR | Content Marketing | Communications
- Role
- Executive Director, Paid Search Association, Paidsearch Org at Paid Search Association Psa
- Location
- Clearwater, FL, US
- LinkedIn followers
- 500 followers
About Mike Freedman
Mike Freedman has over 27 years of search marketing experience, having managed more than search campaigns across virtually every industry and on every continent except Africa and Antarctica. His nonprofit experience spans decades and includes work for the American Heart Association and starting and managing two national healthcare organizations, the American Subacute Care Association and the American Academy of Wound Management. Before that he was a PR executive for Fortune 500 clients and a journalist with The Miami News and two Miami TV stations.Freedman is also founder of Search.School which will soon offer courses and community for search professionals.
Experience
Executive Director, Paid Search Association, Paidsearch Org
Mar 2019 — Present
The Paid Search Association is a 501c3 nonprofit organization that offers online education, including webinars and conferences. The PSA Slack community now includes more than 3,400 participants. Learn more or join at https://paidsearch.org
Education
Miami Dade College
Journalism & General Studies
1975 — 1977
Florida State University
BS, Communications
1977 — 1980
Skills
- Search Advertising
- Public Relations
- Interactive Marketing
- Campaign Management
- Online Advertising
- Web Analytics
- Paid Search Strategy
- Social Media Marketing
- Yahoo Search Marketing
- Affiliate Marketing
- Search Engine Marketing (Sem)
- Direct Marketing
- Local Search
- Marketing Strategy
- Msn Adcenter
- Mobile Marketing
- Advertising
- Organic Search
- Digital Strategy
- Conversion Optimization
- Sem
- E-Commerce
- Digital Marketing
- Search Engine Optimization (SEO)
- Google Adwords
- SEO
- A/B Testing
- Online Reputation Management
- Marketing Communications
- Google Analytics
- Link Building
- Marketing
- Display Advertising
- Lead Generation
- Pay Per Click (Ppc)
- Web Marketing
- Content Marketing
- Online Marketing
- Email Marketing
- Internet Strategy
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