Mike Fransz

Director of Marketing | Business Leadership, Marketing Communications

Role
Director of Marketing at C2o Coconut Water, Llc
Location
Huntington Beach, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Mike Fransz

I have been a marketing leader in the food and beverage industry for over two decades, with a focus on natural and organic products that improve people\'s health and well-being. As the Director of Marketing at Nova Naturals, I manage the strategy, identity, and communication of three brands: C2O Coconut Water and Steaz Tea. My core competencies include building and scaling top-tier teams, integrating sales and marketing functions, and using data to inform decision making and optimize performance. I also value emotional intelligence, interpersonal relationships, and reframing perspectives as key skills for effective leadership and collaboration. I am always eager to learn new things and grow as a professional, which is why I recently completed the Scaling Up Master Business Course and obtained certificates in grit, reframing, and business etiquette. My mission is to use my passion for life to \"run the good race\" and serve others with excellence and integrity.I call it “Stoked To Deliver The Stoke!” 🤙

Experience

  1. Director of Marketing

    C2o Coconut Water, Llc

    Feb 2018 — Present · Long Beach, CA, US

Education

  • USC Marshall School of Business

    Certificate, Food Industry Executive Program

  • UCLA

    BA

    1997 — 1999

  • El Camino College

    Associate of Arts (AA)

    1994 — 1996

  • Growth Institute

    Scaling Up Master Business Course Certificate , Entrepreneurship/Entrepreneurial Studies

Skills

  • Product Marketing
  • Merchandising
  • Social Networking
  • Brand Awareness
  • Social Media Marketing
  • Integrated Marketing
  • Strategic Partnerships
  • Strategic Communications
  • Strategy
  • Marketing Communications
  • Market Planning
  • Public Relations
  • Growth Strategies
  • Business Strategy
  • Team Leadership
  • Media
  • Product Development
  • Sales
  • Field Marketing
  • Commercialization
  • Strategic Leadership
  • New Business Development
  • Brand Development
  • Strategic Planning
  • Sensory
  • Team Building
  • Management
  • Action Sport
  • Pos
  • Advertising
  • Lifestyle
  • Sponsorship
  • High Performance Organizations
  • Marketing
  • Brand Management
  • Cross-Functional Team Leadership
  • Packaging
  • Marketing Strategy
  • Event Planning
  • Entrepreneurship

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