Mike Forlenza
INDUSTRIAL DESIGN / HARDWARE & SOFTWARE UX / CREATIVE DIRECTION / DIGITAL MARKETING / WEB & APP DESIGN
- Role
- Design Director at Pride Mobility Products Corporation
- Location
- Scranton, PA, US
- LinkedIn followers
- 500 followers
About Mike Forlenza
A hands-on Design Director blending Industrial Design, Hardware / Software UX, Creative Direction/Marketing and Branding, I bring a more holistic and deeper approach to a design team’s projects and workstreams. This design combination allows me to tackle a wider range of products where I collide and mix these disciplines into each other to create solutions that are not only aesthetically pleasing but also more integrated, intuitive, efficient and fun - ranging across medical devices, wearables, robotics, consumer electronics, digital / analog marketing campaigns, websites, UIs, apps and more. Whether you\'re looking to develop a new product, marketing campaign or interface, I can help bring your vision to reality! DESIGN PORTFOLIO: DESIGN DISCIPLINES Digital and Print Marketing | Complete Industrial Design | Branding | UX Hardware & Software | Design Engineering | Graphic Design | Photography / Videography | Art Direction | Illustration PRODUCT CATEGORIES Medical Devices | Consumer Electronics | Medical Mobility | Robotics & Autonomous Machines/Vehicles | Wearable | Kitchen Ware | M2M Gadgetry | POP & Retail Spaces COMPANIES + CLIENTS Pride Mobility | Quantum Rehab | Brain Corp | Kodak | Hitachi | Panasonic | Sharp Electronics | Texas Instruments | Sirius XM | Polk Audio | AMX / Harman | Sunbeam/Mr. Coffee | Cimex Cryosurgical | Osler MD | Black & Decker | Walmart | Starbucks | Flextronics | RadioShack | Apricorn | Texas Utilities / TXU | Magnus Health | Pepsi Anheuser-Busch TRAVEL + BUSINESS CULTURE EXPERIENCE Japan | Singapore | Taiwan | China | South Korea | European Union | Mexico
Experience
Design Director
Pride Mobility Products Corporation
Jan 2019 — Present · Wilkes-Barre/Scranton, PA, US
Drive Industrial Design VBL (Visual Brand Language), Web + App Design / UX + UI, Graphic Design, Branding and Ad Campaigns across all Pride Mobility and Quantum product lines (Class II Medical Devices) Direct and establish all aspects of creative + usability design: corporate websites + apps, digital marketing campaigns, product launch campaigns, corporate programs, provider/dealer assets and video + photo shoots for hard copy collateral, digital and television Manage a team of creatives executing the above creative assets Designed and launched brand new corporate consumer based websites and a provider facing app (wireframe > design + nav > collaborate with developer) Devised a brand new digital marketing campaign across social media and digital outlets that has seen ‘reach ’ and ‘impression’ growth surpass 500 - 700% year over year Product lines: Pride Mobility Scooters, Jazzy Power Chairs, Go-Go Travel Mobility, Pride Power Lift Recliners, Quantum iLevel Power Chairs, Q-Logic Electronic Control Systems, TRU-Balance Positioning Systems
Education
Coursera / University of California, San Diego (UCSD)
Certificate, Human Computer Interaction (HCI / UX)
2015 — 2016
Penn State University
Bachelor of Arts - BA, Art and Visual Design
North Carolina State University
Masters, Industrial Design
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