Michael Oconnor
Customer Adoption Senior Manager @Salesforce
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WORK HISTORY
Customer Adoption Senior Manager @Salesforce
Fredericton, NB, CA
Driving the Customer onboarding and product adoption experience through a digital-first success strategy- Strategic Analytics: Leverage Tableau and Salesforce data to perform deep-dive white space analysis, identifying untapped Service Cloud capabilities for enterprise customers- Digital Adoption Campaigns: Architected and launched multi-channel digital marketing campaigns aimed at driving feature adoption and increasing product stickiness- Customer Retention: Utilize predictive data modeling to identify at-risk accounts and proactively deploy success resources, significantly improving year-over-year retention rates- Value Realization: Partner with key stakeholders to translate technical feature sets into business outcomes, ensuring customers realize the full value of their Service Cloud investment.
EDUCATION
University of New Brunswick
BSc(CS), Computer Science
SKILLS
ABOUT MICHAEL OCONNOR
I bridge the gap between complex data and customer success. By leveraging Salesforce data and Tableau analytics, I identify high-value opportunities for Service Cloud customers to maximize their platform investment.My focus is on turning \"underutilized features\" into \"competitive advantages.\" I design and execute targeted digital marketing campaigns that drive product adoption, ensuring customers aren\'t just using the tool, but are extracting its full potential. My mission is simple: increase customer value, reduce friction, and solidify long-term retention through actionable insights.Core Competencies: Service Cloud Strategy, Data Analytics (Tableau), Lifecycle Marketing, Feature Adoption, and Customer Retention.https://trailblazer.me/id/michaeloconnor
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