Mike Ellson
Head of Product Data & Induction @F&f Clothing
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WORK HISTORY
Head of Product Data & Induction @F&f Clothing
Back into commercial (Hooray)Defined Developed Coded Tested and Deployed several solutions to faciliate both work flow and data collection for the new clothing website which was launched in October 2009.Over the last 5 years have refined solutions which are now fully integrated and supported by IT.Capex over the years 20••••13 was a mere £1621.22 (yep that is the total for 2 barcode printers and 5 years of labels)2014 has seen investment in DAM solution (Amplience) FTP (Globalscape) 2tb SQL server and internal 2tb Image Server as we migrate from existing Venda Platform to ATGWe strive to deliver robust and timely solutions that are both simple and effective whilst ensuring minimal data entry. If we can collect data and enrich then we will, otherwise user requiements are captured and solutions refinedMember of the F&F Online senior management teamLessons Learnt ecommerce drives technology AND technology drives e-commerce
EDUCATION
✈ Flying School (FlyCb Conington)
National Private Pilots Licence, Light Aircraft
SKILLS
ABOUT MIKE ELLSON
A results driven senior professional with extensive knowledge and experience across E-Commerce, Commercial, Business Change, Technology and Logistics specifically within the clothing retail sectorHis passion for fully understanding processes before, delivering value driven solutions to users has led to Mike becoming both expert in his field as well as the go-to person.\"He delivers Simple intuitive solutions\" Mike began his career within the clothing retail sector upon leaving school aged 16. Beginning on a Youth Training Scheme (YTS) at a menswear company he gained promotion to Assistant Merchandiser aged just 17. During his 20\'s he first led the girlswear team at a kidswear retailer before progressing to George@Asda where he led the Womenswear team. Mike continued to develop his career within clothing when he joined Tesco in 2001 as part of the senior management team with responsibility for leading the Womenswear merchandising team. A 5 year spell from 2003 strengthened his IT skills as he was seconded across to the RPAS project leading the business change team for clothing. In 2009 he returned to commercial joining a newly formed senior leadership team tasked with delivering a new e-commerce channel. He continues to design, build, test & deploy the suite of bespoke solutions that form the end to end Data and Induction tool set for the e-commerce business. Specialities» Buying & Merchandising» Transformation and Organisation of available Product Data» Process engineering and workflow management» Productivity improvements across all levels of commercial» Operates across all levels of a business structure » Valued Expert who is not afraid of any challenge (or of challenging others)» Extremely Reliable & Dependable» Absolutely passionate about keeping solutions \"Simple\"Mike maintains a healthy work life balance and his spare time is spent with his partner, daughter and horses. He has also recently gained his Private Pilot’s Licence.
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