Mike Ellis
Director of Demand Generation @Kindsight
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WORK HISTORY
Director of Demand Generation @Kindsight
Vancouver, BC, CA
Kindsight is a purpose driven organization that exists to transform fundraising around the world with Fundraising Intelligence: A smarter, more connected way to inspire greater generosity, empowering our customers to uplift their causes and find more joy in their work- Led Demand Generation function for $50.8m ARR business, supporting enterprise and velocity funnels- Created/Influenced $21.4m of Enterprise CRM pipeline in 2025- Stood up Enterprise Demand Gen engine, focusing on ABM, targeted buyer engagement and working closely with AEs for follow up- Developed operation framework for in-person marketing ensuring acquisition/expansion ROI for conferences- Developed experiential field-marketing program for target accounts, providing a proven model for acquiring enterprise contacts- Created/Influenced $11.6m of high-velocity pipeline for iWave in 2025 (+68% YOY)- Grew # of demos by 97% YoY Feb 25-26- Reduced paid search cost per demo from $2.4k to $1.3k in six months- Increased engaged prospect accounts by 44% YoY- Levelled up Salesforce and Hubspot instances to support sustained enterprise-led growth
EDUCATION
Chartered Management Institute
Diploma (Level 7), Strategic Management and Leadership
The University of Edinburgh
Master of Arts (M.A.), English Language
University of Leicester
MBA
Sir John Deane's Sixth Form College, Northwich, Cheshire.
4 A2 Levels (AABB), English Language, Economics, Maths, General Studies.
Altrincham Grammar School for Boys, Trafford, Greater Manchester.
11 GCSEs (3 A*, 7 A, 1 B)
SKILLS
ABOUT MIKE ELLIS
An experienced B2B Marketing Leader with a passion for performance and martech. Adept at driving teams towards focused campaigns across the entire buying journey to build awareness, create demand and drive opportunity creation for sales teams of any size.
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