Mike Dawson
Director @Mda Limited
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WORK HISTORY
Director @Mda Limited
GB
I fix L&D problems that Big 4 consultancies create.While they charge £500k for strategies that gather dust, I deliver £45k solutions that actually work.Recent client wins:→ Defence sector: Replaced a stalled £1.2M transformation with lean Agile implementation - delivered in 4 months, not 18→ FTSE 250 retailer: Fixed their \"award-winning\" L&D program that had 23% completion - now at 87% with half the budget→ Education client: Turned mandatory compliance training from tick-box exercise into competitive advantage - 60% time reduction, 40% better retentionWhat I actually do:• Fix broken L&D in 90 days (while consultancies are still doing \"discovery\")• Build training that people want to complete (revolutionary, I know)• Implement Agile/Scrum that works in reality, not just theory• Guarantee measurable ROI - or you don\'t payDefence sector dominance:We\'re the world\'s leading DSAT (Defence Systems Approach to Training) specialists.While others Google it, we\'ve delivered it on multiple high-stakes defence projects.Military-grade training design that actually transfers to civilian success.My edge:10 years in military leadership taught me what drives real performance.Big 4 consultancies taught me what doesn\'t.Now I bridge that gap for companies tired of paying for PowerPoints.Services: L&D program rescue (when your £500k strategy isn\'t working) DSAT implementation (the gold standard in systematic training design) Agile transformation that sticks (Scrum, Lean, Kanban - without the BS) Custom training design (that people actually complete) Performance audits (honest assessment, practical fixes)100% results or 100% refund. Because unlike the Big 4, I back my work.
EDUCATION
University of Southampton
PGCE, Adult Education
Royal Military Academy Sandhurst
CC133
University of Southampton
MSc, Education and Innovation
University of Lancashire
Bachelor of Science (BSc), Sports and Exercise
University of London
Bachelor of Science - BSc, Politics and International Relations
ABOUT MIKE DAWSON
After a decade of service in the military, I discovered most corporate L&D is broken.Big consultancies charge £500k for strategies that never leave the boardroom. I charge £45k for solutions that actually work on the ground.The difference?• They deliver PowerPoints. I deliver results.• They theorise. I\'ve been tested when it matters.• They disappear post-sale. I guarantee outcomes.What I do: Fix broken L&D programs in 90 days (not 9 months) Turn \"mandatory training\" into competitive advantage Build learning cultures that stick - without the corporate BS Guarantee measurable ROI (yes, actually guarantee it)Recent wins:→ Saved a FTSE 250 £2.3M by replacing their Big 4 L&D strategy→ Increased completion rates from 23% to 87% for a global retailer→ Cut onboarding time by 60% while improving retention by 40%My approach:No jargon. No 200-slide decks. No \"it depends.\"Just practical solutions from someone who\'s led teams when failure wasn\'t an option.Veteran advantage:Military leadership taught me what actually drives performance. Corporate consultancies taught me what doesn\'t.Now I bridge that gap for forward-thinking companies.Tired of consultants who\'ve never done the job they\'re advising on?Let\'s talk. First conversation is always free - and always honest. Message me or email: m•••@mdaltd.co.ukP.S. Fellow veterans - if you\'re transitioning to civilian careers and need guidance, my door\'s always open. No charge, just paying it forward.
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