Michael Cunningham

VP Fentimans Craft Sodas and Mixers @Fentimans

Austin, TX, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2023 — Present

VP Fentimans Craft Sodas and Mixers @Fentimans

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Fentimans the world\'s most famous craft soda and mixers botanically brewed and exquisitely crafted since 1905 by the same family who owns it today. Fentimans is world renowned and is sold in over 90 countries.

EDUCATION

1987

Concordia University

Business Administration, Management and Operations

2008 — 2008

University of North Florida

Executive leadership Program

SKILLS

Account ManagementSalesProduct DevelopmentSales OperationsNew Business DevelopmentMarketing StrategyKey Account DevelopmentBusiness DevelopmentNational Account ManagementFast-Moving Consumer Goods (Fmcg)Trade MarketingConsumer ProductsSales ManagementManagementMerchandisingFmcgProfitP&L ManagementNational AccountsKey Account ManagementGroceryMarket PlanningFood ServiceRetailCategory ManagementPricing

ABOUT MICHAEL CUNNINGHAM

Proven sales executive and leader who consistently delivers top and bottom lines results with the consumer-packaged goods industry. Accomplished Sales Executive with over 30 years experience including route to market strategy, new product launch and relationships across the DSD, Broadline and all channels of CPG industry. Extensive experience leading new brands to market gaining critical mass while managing cost and optimizing profitability. Areas of expertise include:• Route to market Strategy/Tactics • Sales Strategy• P&L Creation and Management • Retailer/Distributor Relationships

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