Michael Cunningham
Executive - VP Fentimans Premium Beverages /Entrepreneur- Board Member /Investor -Specializing Focus in Food and Beverage Innovation
- Role
- VP Fentimans Craft Sodas and Mixers at Fentimans
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Michael Cunningham
Proven sales executive and leader who consistently delivers top and bottom lines results with the consumer-packaged goods industry. Accomplished Sales Executive with over 30 years experience including route to market strategy, new product launch and relationships across the DSD, Broadline and all channels of CPG industry. Extensive experience leading new brands to market gaining critical mass while managing cost and optimizing profitability. Areas of expertise include:• Route to market Strategy/Tactics • Sales Strategy• P&L Creation and Management • Retailer/Distributor Relationships
Experience
VP Fentimans Craft Sodas and Mixers
Dec 2023 — Present
Fentimans the world\'s most famous craft soda and mixers botanically brewed and exquisitely crafted since 1905 by the same family who owns it today. Fentimans is world renowned and is sold in over 90 countries.
Education
Concordia University
Business Administration, Management and Operations
1987
University of North Florida
Executive leadership Program
2008 — 2008
Skills
- Account Management
- Sales
- Product Development
- Sales Operations
- New Business Development
- Marketing Strategy
- Key Account Development
- Business Development
- National Account Management
- Fast-Moving Consumer Goods (Fmcg)
- Trade Marketing
- Consumer Products
- Sales Management
- Management
- Merchandising
- Fmcg
- Profit
- P&L Management
- National Accounts
- Key Account Management
- Grocery
- Market Planning
- Food Service
- Retail
- Category Management
- Pricing
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