Mike Coday

Master Business Strategist @Mike Coday

Dallas-Fort Worth, TX, US

My name is Mike and this is my story…I accidentally stumbled into the roofing business back in 1995 in an attempt to ditch my side job as a telemarketer pushing animated Bible videos while working full-time at Faith Harvest Church.Desperate to escape that windowless boiler room, I yanked the phone from my ear and took the leap into roofing sales without thinking twice.A good friend at church owned a roofing company. He was hiring sales people to work a major hail storm. The worst hail storm in U.S. history had just broken out during an outdoor event called MayFest in downtown Fort Worth Texas. Thousands of people were out enjoying the evening when the skies opened up with baseball to softball sized hail falling everywhere.With no good place to hide, some people dove under cars or found slim shelter huddled under a tree. By the time it was over, paramedics were everywhere carting people away with serious head and body injuries. It was terrible. I’ll never forget the images on the news that night.The Recruiting Pitch“If there was ever a time to get into the roofing business,\" my friend assured me, “this is the time to do it.”That’s the pitch almost every roofing company uses to recruit new independent sales people. Maybe it was the line they used on you too. Actually, there’s a lot of truth to that. The best time to get into this business is right after a hail storm.Unfortunately, most new roofing sales recruits are only given a few days (or a few hours) of training, handed a stack of contracts and maybe a few business cards from the office printer and told to “go start knocking doors”.If you’re lucky, they’ll stick you with somebody more experienced, but they’ll ditch you as soon as you start slowing them down. After all, they’ve got to make a living too and this is a commission only job.The roofing business has been good to me through the years. I figured it’s time for me to give back.

Evangel College

Business Administration

Southwestern Assemblies of God University

Business Administration

Oklahoma State University

Business Administration