Mike Civetti

About Mike Civetti

I am a Technical Strategist on Edelman’s Technical Experience Team, focused on building digital experiences that perform, scale, and evolve over time. I lead technical strategy, architecture, and operational planning for enterprise websites and digital ecosystems that support marketing, UX, SEO, analytics, and platform delivery.I work at the intersection of business, technology, and experience – translating communications and marketing strategies into clear technical solutions. Acting as a connector across disciplines, I help ensure stakeholder priorities, technical execution, and business outcomes remain aligned from concept through launch and ongoing optimization.My experience spans corporate digital platforms, campaign-driven microsites, and integrated web ecosystems, with a focus on long-term performance, governance, and measurable impact.

Experience

1. Vice President, Tech Strategist

   Edelman

   Mar 2022 — Present · Washington, DC, US

   As a member of the Technical Experience Team, I collaborate closely with cross-functional teams to drive strategic technical initiatives and deliver innovative solutions for our clients. My role encompasses a diverse range of responsibilities, including but not limited to- Business Development: Engage in new business opportunities by partnering with account leads and cross-functional teams to translate communications, marketing, and PR strategies into corresponding technical strategies and solutions. This includes evaluating new business opportunities, writing proposals, drafting budgets, and pitching clients- Technical Project and Team Leadership: Lead project teams of technical project managers, UX/UI designers, and developers to analyze client needs, develop the overall technical solution, set the project’s tone and direction, and ensure the project\'s success and adherence to Edelman\'s high standards of quality and excellence. Projects range in scope and include projects like new website builds, website redesign, CRM integration, technology advisory, and more- Google Analytics Strategy & Implementation: Oversee the strategy and implementation of website tracking using GA4 via Google Tag Manager, including conversion tagging and cookie compliance through CMPs such as OneTrust and Cookiebot- SEO Strategy: In partnership with Edelman\'s Data and Intelligence Team, Develop and help implement SEO campaigns, conducting thorough site audits to uncover opportunity to enhance organic search performance and drive traffic- Vendor Partner Evaluation and Relationship Management: Manage relationships with our network of trusted vendor partners, ensuring clear and effective communication throughout project lifecycles. This includes evaluating new partners based on project requirements.

Education

• University of Maryland College Park

  Bachelor of Arts

Skills

• Os X
• Editing
• Microsoft Word
• Marketing
• SEO
• Digital Media
• Web 2.0
• Css
• Microsoft Office
• Public Speaking
• Facebook
• Domain Names
• Dreamweaver
• Outlook
• Technical Service
• Mac
• Social Media
• Microsoft Excel
• Photoshop
• Social Networking
• Social Media Marketing
• Leadership
• Dns
• Internet
• Html
• Wordpress