Mike Calo
Senior Product Marketing Manager @Fourth
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WORK HISTORY
Senior Product Marketing Manager @Fourth
Product marketing lead for Fourth’s fintech on-demand pay application for the restaurant/hospitality industry, Fuego • Completely relaunched the Fuego product by introducing new product messaging framework, entirely new brand identity, new CTAs, new buyer personas, a new pitch and pitch deck, solution one-pagers for sales enablement and training, new eBooks, and a new GTM process • Partnered with Product team to bring new solutions and features to market and presented tactics biweekly to executive leadership • Developed and successfully launched Fuego’s first webinar campaigns including all touchpoints (email, social, sales enablement) resulting in average registration rate of 20% and attendance rate of 40% • Built out ABM strategy for enterprise-level accounts with multi-touch points including direct mail, email, and targeted LinkedIn ads
EDUCATION
Boston College
Bachelor of Science, Business Administration
International Culinary Center
Grand Diploma in Professional Culinary Arts, with Distinction
ABOUT MIKE CALO
Product marketing leader with 10+ years of experience launching category-defining SaaS…
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