Mike Buchenauer
District Manager - Midwest @Nulo Pet Food
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WORK HISTORY
District Manager - Midwest @Nulo Pet Food
Chicago, IL, US
Responsible for improving Nulo consumer channel sales within Petco and Petsmart branded stores throughout the Midwest. Responsibilities include improving ambassador demonstration coverage rates, conversion rates,$/demo and demos/Brand Ambassador on a weekly basis. Leading, motivating, sharing key talking points, pet nutrition, engaging customers, along with recruiting, interviewing and training new Ambassadors. Account management includes building relationships with store managers and store employees, along with district and regional management. Designed and rolled out an incentive to gain additional off-shelf placements. Designed and built Saleforce reporting. Monitor individual store inventory, out of stocks, and fill rates.• Lead the nation in new parent conversion rate with a weekly 32.8% rate.• 58% new free placement locations including registers, clipstrips and panels.• Using data, I identified a deficit in dry dog sales within my stores. In turn, spoke to “building a bowl” with my team and saw a 23.7% increase in sales. • Working collaboratively with my Indy counterparts to work with 2 large chains Nulo is not currently in.• Built the team of ambassadors (18) to 100% filled from 44%.
EDUCATION
University of Wisconsin-Madison
Bachelor of Science - BS, Psychology
SKILLS
ABOUT MIKE BUCHENAUER
My background is in developing and executing effective sales strategies, directing large-scale marketing campaigns, and managing personal, trusting client relationships to maximize company profits. Throughout my career, I have achieved distinction as both a top sales performer and top sales manager, consistently receiving recognition for outperforming quotas and surpassing corporate goals. Additionally, my proficiency in developing strong working relationships with peers and clients positions me to make a significant contribution for various organizations.Organizations I’ve made a positive impact at include Spoonread, Agero, Allstate Insurance, Engagement Multiplier, World Book, Inc, Edmentum and Genesis School Sales, but my prowess is not limited by industry type.Please feel free to contact me at m••••••••@gmail.com with any thoughts, comments, or questions about my work.
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