Mike Brugman

About Mike Brugman

All excellence is equally difficult” - Thornton Wilder \"There is life after adrenaline.\"- Michael Sage Having led Marketing and Sales teams throughout my career, I am thoroughly convinced that success is based on 3 main principals: 1) Good communication earns trust 2) Marketing is a partner with Sales 3) Marketing efforts must be evaluated based on incremental revenue growth and demonstrable ROI As a proven professional in Marketing, Sales and Digital strategy and execution, I have dedicated over 20 years as a marketing leader with extensive experience spearheading all phases of marketing strategy from initial concept development through execution, success tracking and analysis. Spanning both traditional and Internet marketing, my portfolio of work includes, product launches and life-cycle management, marketing mix, social media, brand positioning, curating customer experiences and experience as a general (P&L) manager. I have a passion for the Small and Medium Business (SMB) segment and have a successful track record in leading and collaborating with cross-functional teams on an international level. I build strong cross-functional teams that are decisive factors in the achievement of established stretch goals. My skills in market evaluation and expansion initiatives have helped to identify opportunities to extend business footprints and maximize revenue. To date, my teams have produced well over $200M in incremental revenue for the companies in which I have worked. Consistently, I have demonstrated the ability to integrate system and process improvements to secure cost savings and optimize production saving over $20M to-date. I have thorough knowledge of working with and as an agency of record gaining strong understanding of client needs and effective strategies across various industries. SPECIALTIES: Driving Revenue Online / Digital Marketing Lead Generation Branding and Positioning Product Management P&L Experience Marketing Leadership Sales Leadership Production and Operations

Experience

1. North American Channel Partner Marketing (Technology)

   Hewlett Packard Enterprise

   Aug 2015 — Present · Dallas-Fort Worth, TX, US

Education

• UNIVERSITY OF LOUISIANA

  MBA / BA, Marketing/Marketing Management/Entreprenurial Strategy