Mike Bodnar
Shopper & Consumer Insights Leader
- Role
- Shopper Insights Lead at Mondelēz International
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Mike Bodnar
Award-winning consumer brand strategist with extensive experience leveraging behavioral, qualitative, and quantitative research to identify actionable insights. Passionate about delivering data-driven recommendations to influence innovation, elevate marketing, and amplify sales. Exemplary communication skills with senior executives, cross-functional teams, and diverse internal / external customers. If you would like to connect with me directly: M••••••••@GMail.com Core Competencies Innovation Brand Growth Data-Driven Analysis Strategic Planning Evidence-Based Demand Engagement Strategies Brand Narratives Jobs to be Done Target Optimization Team Development Consensus Building Segmentation
Experience
Shopper Insights Lead
Jun 2021 — Present · Cincinnati, OH, US
Responsible for elevating category management and sales efforts from tactical to strategic for the Grocery channel including Kroger, Target, Publix, HEB, Meijer, and additional regional grocers. Highlights include expanding points of distribution for Tate\'s Minis in 1300 Publix stores and driving ecommerce optimization of packaged cookie hierarchy reducing paid promotion spend and increasing sales.
Education
Bradley University
Bachelor's degree, Marketing
1991
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