Mike Bell

About Mike Bell

I manage smart teams without dictating creative. I’m a working creative director with a role-up-your-sleeves attitude that gets things done. I have experience in many categories including: consumer, B2B, B2C, CPG, healthcare, education, retail, technology. I thrive in the new business process, then focus on the simplest, most elegant result and guide the client through the strategic direction and work. I strive to understand a client’s business through research and client discussions, also noting what’s going unsaid. Discovering insights and connecting seemingly unrelated thoughts is how simple, effective ideas surface. Example: the Ohio Lottery Mega Millions campaign. Research showed that people wait until a jackpot hits $80 million before jumping in. I dug through the research and found some would play for the lower jackpots … if they knew they were out there. The strategy? Go to bars, restaurants, convenience stores; get on their TV and phones and PC’s: reach them all day long with one thought “What are you waiting for?” It was the winning strategy; sales soared nearly 40% in the program’s first year. It worked because it was a simple creative approach that worked across all media. That’s what I’m always looking for: the simplest answer. Less is just right. I’ve learned that elegance is simplicity taken to extremes. So when I create or review work, I’m looking for the idea that works everywhere – then I strip away the extraneous. It’s like preparing for space flight; there are all kinds of “nice to haves” you want to take, but every ounce can mean the difference between a successful flight and running out of fuel on the way home. Ultimately, coming up with genuinely creative and innovative ideas is the essence of what I bring to my work. Specialties: developing new business, managing creatives, brand and marketing strategy, conceptualizing, presenting, and executing the work

Experience

1. VP, Chief Creative Officer

   TriComB2B (acquired by Luxid)

   Sep 2017 — Present · Dayton, OH, US

   Lead creative and share in agency management. Integral to client and new business team for presentations and workshops. Manage and develop creative team and produce design services for print, broadcast and digital media. Clients include: Honeywell, Cummins, Flowserve, Fleetguard, AEP, Crown, Aggreko, and Flottweg.

Education

• Bowling Green State University

  Bachelor's Degree