Mike Banuelos
- Role
- Senior Vice President of Marketing at Vebu
- Location
- Santa Monica, CA, US
- LinkedIn followers
- 500 followers
About Mike Banuelos
An entrepreneurial-minded VP of digital/performance marketing with more than 15…
Experience
Senior Vice President of Marketing
May 2022 — Present · El Segundo, CA, US
Executive lead for holistic Vebu marketing strategy to fuel revenue growth through new customer acquisition, channel partner activation and corporate co-development opportunities. Responsible for driving performance marketing, lead generation and scoring, and funnel management to increase demand and revenue for our products. Create and achieve targets across all performance and demand generation activities, including SEO/SEM, paid social, CTV/OTT, content syndication, lifecycle marketing, website conversion optimization, marketing operations, and budgeting and forecasting. Drive overall brand strategy, positioning, voice, and organic social to increase brand and product awareness, enhance target audience engagement, and overall brand positioning in the marketplace.
Education
University of Colorado Boulder
BA, Journalism and Mass Communication, emphasis on Public Relations and Strategic Communications
2003 — 2007
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