Mike Terry

Founder @SubWire(Digital Space for Your Physical Place), Technical Co-Founder @LAWFTY(Ad Tech AI Platform for Lawyers)

Role
Founder & CEO CTO at Subwire
Location
Brooklyn, NY, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Mike Terry

Three-time technical founder with 23+ years building consumer software and electronics, leading small, high-output engineering teams, and scaling products at the intersection of digital marketing, data, and streaming video.In 2023, I founded SubWire.io, a live-video platform that turns in-person events into collaborative, multi-angle digital experiences. SubWire empowers guests to capture and amplify moments collectively—creating authentic, community-driven content at scale.In our first two years, SubWire has generated minutes of user-created video at events with early support from Hannibal Buress, Sandy Climan, De La Soul, the Prostate Cancer Foundation, E1 Miami and the Milwaukee Brewers. We’re on track to surpass 10 million minutes by 2026, driven by sports, music, and cultural events. Our goal: establish a new global standard for event-based content creation, community-owned media channels, and out-of-home brand sponsorships ahead of the 2026 FIFA World Cup.Before SubWire, I co-founded LAWFTY, bringing fully AI-enabled advertising, analytics, and attribution to a traditionally tech-resistant legal industry. The company became the market leader within several years, helping drive over $1B in legal settlements across nearly all 50 states.Shortly after LAWFTY’s engineering team was acquired by Airbnb, I became the first in-house engineering hire at telemedicine startup Thirty Madison. There, I launched the D2C brand Evens, grew the engineering org by 400%, and helped the company reach a Series C $1B valuation in under a year.Across my career, I’ve worked in hospitality (Airbnb, Minty Living), defense/aerospace (Raytheon), AI research (MIT CSAIL), legal tech (LAWFTY), telemedicine (Thirty Madison), and entertainment/community media (SubWire). These environments shaped my leadership philosophy: small teams, strong coaching, fast iteration, and a bias for building real products that solve real problems.Technically, I build scalable LLM-powered agents and systems, mobile and web platforms using Node.js, TypeScript, python, PostgreSQL, React, React Native, WebRTC, and modern web architectures.I’m driven by crafting industry-shaping products with software and AI—and by giving talented, often overlooked people the opportunity to solve meaningful, society-level challenges.

Experience

  1. Founder & CEO CTO

    Subwire

    Jan 2020 — Present · Brooklyn, NY, US

    SubWire is the digital space for your physical place. A platform for event hosts, sponsors and guests to collect and share content as live scrapbooks and interactive livestreams.Since inception at SXSW 2023, the SubWire Creator Network has exceeded over minutes of fan-generated content while gaining support from the Milwaukee Brewers and entertainment legends such as Hannibal Buress, De La Soul, Sandy Climan, and the Nappy Roots.As Founder & CEO/CTO, I lead a team of innovators in engineering and media to launch and scale our web and mobile products for events that excite fans all over the world. Our mission is to anchor everyone\'s digital lives to in-real-life human experiences and supportive communities.

Education

  • Massachusetts Institute of Technology

    Master of Engineering (M.Eng.)

    2004 — 2005

  • Massachusetts Institute of Technology

    Bachelor of Science (B.Sc.)

    2000 — 2004

Skills

  • Ruby on Rails
  • Amazon Web Services (Aws)
  • Node.js
  • Software Engineering
  • Postgresql
  • Algorithms
  • Google Adwords
  • Signal Processing
  • Data Mining
  • Matlab
  • Genetic Algorithms
  • Start-Ups
  • Pitching Ideas
  • Product Management
  • Sales
  • Technical Recruiting
  • Heroku
  • Management
  • Technology Recruitment
  • Data Analysis

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Mike Terry — Founder & CEO CTO at Subwire in Brooklyn, NY, US | Unifers