Mike Zablocki
Sr Data Transformation Lead @Google
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WORK HISTORY
Sr Data Transformation Lead @Google
Toronto, ON, CA
EDUCATION
St. Francis Xavier University
Bachelor of Business Administration (BBA), Marketing
SKILLS
ABOUT MIKE ZABLOCKI
I\'m a digital marketing and analytics leader with over 8 years of experience helping major brands, particularly in automotive and financial services, drive measurable growth through data, technology, and storytelling.My background spans both agency and in-house roles, where I’ve built strategies rooted in first-party data, cross-channel performance, and consultative sales. I’ve worked closely with C-level stakeholders, led award-winning SEM and attribution initiatives, and contributed to digital maturity transformations at companies like Toyota, Mitsubishi, and PC Financial.What motivates me most is helping teams navigate complexity, whether it\'s a shift to privacy-safe marketing, unlocking value from underused tech, or rethinking how we measure impact. I\'m proud to have helped Mitsubishi become one of Canada’s top digital OEMs and to have earned Google\'s 2023 Search Honours Award for performance strategy.While I’ve been fortunate to lead some impactful work, I remain curious and growth-minded. I’m always learning, collaborating cross-functionally, and looking for smarter ways to create value for customers and the business.I\'m especially passionate about the future of advertising, where AI, automation, and human insight converge to create breakthrough brand experiences.Let’s connect if you’re working at that intersection.
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