Mike Woolley

Sales and Business Development Agent @Potters Industries

When forming the ideas behind our start-up company Indentify Limited, the name came from Indent which is the name used for Sales Agents who work on a commission-only basis so earnings are proportional to performance. I firmly believed that there is a much bigger place for this in the chemical distribution industry and ensures that the \"Profit-Pie\" is divided to fully reflect the value brought and responsibility carried, thus giving more control, visibility, pricing control and profit back to the manufacturer. This thinking was very much in the minds of both parties when starting the business relationship with Potters, to be their representative for the Q-CEL and Sphericel range of Hollow Microspheres. When opportunity knocks, take it!Its not been an easy start but the principles are working and pipelines have been built because the appropriate level of importance is applied and any earnings is directly proportional to sales. I am pleased to note that despite all the problems of 2020, existing business has been retained and new business has started and 2021 is looking promising.The Indent model works and is fair to all parties with full transparency between manufacturer and sales channel partner and it fits very neatly with Indentify\'s guiding principles of Shared Values, Shared Goals, Shared Rewards.