Mike West
Director Marketing Operations @Info-Tech Research Group
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WORK HISTORY
Director Marketing Operations @Info-Tech Research Group
Toronto, ON, CA
Lead AI enablement across marketing by developing practical skill-building programs and selecting AI tools that accelerate productivity and workflow delivery. Upskilling marketing team on Copilot and ChatGPT around prompt engineering, grounding, projects etc.* Optimize the end-to-end marketing technology stack to strengthen data integrity, streamline workflows, and ensure the automation platform supports revenue goals and long-term scalability.* Lead an evaluation of the marketing automation platform to ensure it supports future growth, better targeting, segmentation, and personalization while empowering the marketing team (Salesforce Marketing Cloud Next, Unbounce, Stensul, Knak).* Collaborate across marketing to support lifecycle programs, enhancing lead generation and customer engagement through technology, data-driven testing, and efficient operational processes.
EDUCATION
triOS College Business Technology Healthcare
Graphic & Web Design
Centennial College
2-Year Business Diploma, Business Administration and Management, General
Centennial College
3-Year Marketing, Marketing/Marketing Management, General
SKILLS
ABOUT MIKE WEST
Marketing Operations Leader | Driving Automation & Revenue Growth | Agentic AI AdvocateWith 15+ years of experience in marketing operations, I specialize in building and scaling marketing automation and revenue operations strategies that unlock growth for B2B and B2C organizations. My strength lies in owning complex martech ecosystems, streamlining global processes, and turning data into actionable insights that drive measurable impact.Currently I’m ramping up on agentic AI and prompt engineering, exploring how it can streamline marketing operations, automate routine tasks, and free teams to focus on strategy and creativity. Marketing Automation & Tech Mastery – Deep hands-on expertise with platforms like Marketo, HubSpot, Pardot, and Salesforce — from admin-level ownership to building scalable lead management, attribution, and campaign operations. Emerging Tech & AI – Currently expanding my expertise into Salesforce Agentic AI, prompt engineering, and workflow automation with tools like n8n, exploring how agents and AI-driven orchestration can redefine efficiency and decision-making in marketing operations. Revenue & Demand Gen Ops – Proven success aligning marketing and sales through lead scoring, funnel optimization, and pipeline acceleration to fuel ARR growth. Analytics & Attribution – Experienced in designing reporting frameworks and dashboards with GA4, Tableau, Power BI, and SQL to measure ROI and inform strategy. Customer Lifecycle Strategies – Building nurture, personalization, and retention programs to maximize engagement and CLV. Process Optimization & Scale – Driving cross-functional alignment, standardizing workflows, and ensuring operational efficiency across global teams.What excites me most is blending proven operational rigor with forward-looking innovation. I thrive in environments where I can lead teams, mentor talent, and build systems that don’t just keep pace with growth; they accelerate it. My mission is simple: create smarter, more scalable marketing operations that empower teams and fuel sustainable business impact.
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