Mike Wanegar

President @Gold Touch Dealer Supply

Founded Gold Touch in 1998 with a vision: transform how car dealerships manage their vendors and enhance their inventory. & - Scaled from <25 initial clients to hundreds of dealerships across 9 states- Expanded operations from West Virginia to OH, KY, PA, TN, VA, NC, NJ, and MA- Built a unique business model no one else in the U.S. has replicated: supplies + accessories + installation under one provider - Pioneered vendor consolidation model that reduces operational costs 15-30%- Developed the industry\'s only \"Run Out and It\'s Free\" guarantee- Implemented consultative on-site service when competitors only sold by phone/online- Early identifier of Fixed Operations profitability trend now dominating the industry & - Built and trained account representative team that operates as strategic consultants- Established company culture based on \"treating client\'s business as our own\"- Developed inventory management systems preventing stockouts without overstocking- Created long-term relationships: many clients 10+ years with us - Expert in inventory transformation through strategic accessories- 27+ years evaluating vehicles and determining improvement ROI- Deep knowledge of automotive trends and consumer preferences by region- Dealership operations specialist: from marketing to Fixed Operations - Helped hundreds of dealerships reduce inventory days on lot- Increased profit margins through accessorization strategies- Simplified complex supply chains: replace the work of 10+ vendors- Generated millions in added value to client inventory