Mike Tasik
Group Media Director | Brand Storyteller | Data-Driven Strategy
- Role
- Group Media Director at Crispin
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Mike Tasik
Senior marketing leader with experience building and scaling integrated media strategies that drive measurable brand growth. I lead multi-account portfolios across B2C and B2B businesses, overseeing teams responsible for full funnel, cross-channel media execution. My teams drive efficiency for clients in performance and effort through streamlined processes. This allows for greater account integration and unlocking incremental opportunities like custom content, and influencer marketing. A core focus of my role is creating operational efficiency while advancing strategic innovation. I partner closely with stakeholders to solve complex media challenges and evolve brand strategy across industries including financial services, CPG, retail, healthcare, technology, and casual dining.
Experience
Group Media Director
Aug 2023 — Present
Partner with executive leadership, account, and creative teams to identify and activate cross-discipline growth opportunities, expanding scope across media, creative, data, and bespoke solutions.› Own the development and execution of integrated, full-funnel media strategies designed to drive brand lift, performance efficiency, and sustained market growth.› Develop staffing plans, scopes of work, and profitability models; negotiated resourcing and investment approaches directly with clients to improve margin and delivery efficiency.› Build performance reporting dashboards, and benchmarking frameworks used to drive optimization, accountability, and KPI outperformance.
Education
Baruch College
Bachelor of Business Administration (BBA), Marketing Management
2015 — 2016
Nassau Community College
Associate of Arts and Sciences - AAS, Marketing
2013 — 2014
University of Delaware
Bachelor of Applied Science (B.A.Sc.), English Language and Literature, General
2011 — 2013
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