Mike Tannian
Director of Content Marketing at NEOGOV
- Role
- Director of Content Marketing at NEOGOV
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Mike Tannian
Mike Tannian is the Director of Content Marketing at NEOGOV, a leading SaaS company for the public sector, where he leads a team responsible for developing content for every stage of the buyer\'s journey. With 9 years in the industry, Mike has developed expertise in content marketing, branding, copywriting, and more. Since he started with NEOGOV in 2019, his contributions to content strategy have resulted in increased traffic, leads, and conversions for the company: YOY organic web traffic increased 39% and resulted in 34% of MQOs for the year, secured 30+ new keywords in the top 10 results, and improved average keyword position by 42. In just over 4 months, he planned and led a project team of writers, designers, and developers who created 130+ keyword-driven, fish-first articles and webpages that address key audience challenges with product solutions. Before NEOGOV, Mike worked at a marketing agency, Big Vision, where he helped lead 20+ branding initiatives for regional, national, and international B2B and B2C organizations across various industries. He led a team of copywriters and digital marketers and personally wrote a myriad of content, including 25+ websites, 35+ video scripts for an international fitness brand, email campaigns, paid ads, and much more. Mike cut his teeth at a niche marketing agency in Virginia, managing web content for authors like Dan Pink and the Heath brothers, while also collaborating with a local business owner on web and content development. In 2017, Mike founded the Orlando Copywriters meetup group, which met on a monthly or bi-monthly basis up until COVID. He also serves at his church, Summit, as a youth group leader for 11th and 12th grade guys.
Experience
Director of Content Marketing
Jul 2022 — Present · Orlando, FL, US
Leading a team of content marketers and contract writers to develop SEO web content and topic clusters, lead magnets, marketing campaigns, and more to drive organic traffic, leads, demos, and SQOs.
Education
Liberty University
Bachelor of Science (B.S.), Business Administration and Management, General
2007 — 2011
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