Mike Suber

About Mike Suber

Highly analytical and results-driven Automation Engineer with 7+ years of progressive experience specializing in email marketing within the fast-paced tech sector. Expertise in leveraging SQL and Python/JavaScript scripting to design, build, and optimize complex, data-driven customer journeys. Proven track record of increasing engagement, improving data accuracy, and achieving significant ROI through advanced marketing automation platform utilization.

Experience

1. Sr Marketing Automation Specialist

   2U

   May 2024 — Present · US

   Spearheaded the migration of the email database to a new data warehouse, architecting SQL queries and stored procedures for accurate, real-time segmentation of a 5M+ user base.• Designed and implemented complex, multi-stage customer lifecycle journeys using SFMC Automation Studio, resulting in a 25% increase in lead-to-MQL conversion rate.• Wrote and maintained Python scripts to automate daily data validation, reducing data-related errors in campaigns by over 90%.• Collaborated with Data Science and Product teams to define new data points, enabling greater personalization across all email communications.

Education

• Howard Community College

  Associate's degree, Photography

  2012 — 2015

• Salisbury University

  Minor, Professional, Technical, Business, and Scientific Writing

  2015 — 2017

• Howard Community College

  Associate of Arts and Sciences (AAS), China Study Abroad

  2015 — 2015

• Atholton High School

  Diploma, General Studies

  2008 — 2012

• Salisbury University

  Bachelor's degree, Visual communication

• Salisbury University

  Bachelor's degree, Design and Visual Communications, General

  2015 — 2017