Mike Strasser
Strategy Director @LG2
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WORK HISTORY
Strategy Director @LG2
Toronto, ON, CA
Brand and Creative strategic lead on: OCS, Domino\'s, Gildan, Catelli (+ New Business and other fun things)
EDUCATION
York University
Honours Bachelor’s Degree, Marketing
ABOUT MIKE STRASSER
New work up: Available for freelance. Great strategy solves problems. Great strategy inspires. Great strategy tells stories. Great strategy gets people thinking differently. Great strategy gives brands purpose, and customers a reason to choose. It’s also what gets me excited and is the reason why I bring my natural curiosity, love of problem solving and collaboration to everything I do. I also love riding bikes, making (and eating) pizza. I have extensive category experience including retail, QSR, banking, insurance, alcohol, pets, auto and non-profit, and get excited about, design, and heavy experience in all aspects of brand strategy and campaign development. I’ve a proven track record of success at national and international award shows including 6x CASSIES, 6x Strategy Mag Awards, 2x North American Effies, 2x CMA, 2x ADCC, and some LIAs, One Show, and Cannes (no I didn’t get to go) thrown in. If you like any of the above, let’s chat.
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