Mike Sperry

About Mike Sperry

I am a revenue driver that leads teams with courage, openness, and problem-solving.

Experience

1. Founder and CEO

   Indy Brand

   Oct 2013 — Present · Lehi, UT, US

   Guided the company from concept to 7 figures a year in DTC revenue with zero investment and by wearing many many hats. My main responsibility is to drive revenue through digital marketing channels by creating and executing the overall digital e-commerce strategy. I negotiate all of our deals with agency partners and I am the final decision maker on all budget uses. I create a can-do attitude company that makes tremendous products and has an amazing customer experience.Hands-on in all the marketing and revenue-producing activity in the company. Digital marketing, Facebook/Instagram ads, Google/YouTube ads, analytics, and weekly reporting, along with CRO and AOV efforts. Plan out and execute the inventory needs of the company. Negotiate and coordinate with manufacturers on price, due dates, and product quality. I gauge the need vs demand on 100\'s of SKUs and lead the overall allocation of funds towards our purchasing needs. Helped direct our ambassador and influencer programs implemented by our team that lead to an Instagram following of over 240K and a Facebook following of over 100K.The main decision-maker in the overall direction of the business.